Li Auto discontinues sales of Li ONE
Beijing (ZXZC)- Li Auto, the Chinese new energy vehicle (NEV) startup, took the sales and order portal of its first model, the Li ONE, off the company's official website and app. According to the company’s customer service representatives, the Li ONE has sold out completely.
Li ONE; photo credit: Li Auto
The Li ONE was Li Auto's inaugural vehicle, launched in April 2019 with a starting price of 328,000 yuan. In May 2021, the 2021 version of the Li ONE was introduced with certain upgrades and a new price tag of 338,000 yuan. Since its debut in 2019, the Li ONE was sold for over 200,000 units.
In September 2022, Li Auto introduced the successor model of the Li ONE, the Li L8. The new model comes with two versions, Max and Pro, with prices starting at 359,800 yuan and 399,800 yuan, respectively. At the time of its launch, Li Auto stated that the Li ONE would gradually phase out of production. Now, the Li ONE's official announcement of being sold out confirms its exit from the market.
Addressing the concerns of existing Li ONE owners, Li Auto had previously announced that it would provide enhanced aftersales services, extending the production and supply of original spare parts for 12 years after the model's discontinuation. The company also committed to offering OTA (over-the-air) upgrades and extended free monthly data plans for Li ONE owners.