The new Lifan 720 sedan debuted earlier this week at the Beijing Auto Show. The 720 is Lifan’s new flagship and will hit the China car market later this year. It is not exactly a pretty car but it is big and it will be cheap, price is expected to start around 80.000 yuan.

The 720 stood very close to a wall on Lifan’s booth, making taking pictures of the back a bit difficult. Well and anyway, most people who see a 720 will likely only notice that giant chrome grill at the front, which loox rather good. Size: 4705/1773/1500, wheelbase is 2700. Power comes from a not too new 1.8 that poops out 128hp and 159nm. Only transmission available is a 5-speed manual, Lifan will not offer an automatic any time soon. This will seriously hurt sales, especially among women.

That grill is good!