Shanghai (ZXZC)- Kevin Rice, the renowned former automotive designer of BMW Group, has been confirmed to officially join Chinese automaker Chery Automobile Co.,Ltd (Chery) from October 1 as vice president and global chief of car design. He will reportedly preside over the PV design for the new employers' global market.

Kevin Rice graduated from England's Coventry University in 1986 with a degree in industrial engineering design. Boasting a rich working career, he had been successively hired by I.DE.A Institute, Italdesign, Opel, Saab, Ford Motor, BMW Group and Mazda, etc. Besides, he had also worked as a freelance designer in Japan.

At BMW Group, Rice had been responsible for the exterior design of such models as the BMW 1 Series, the 2011 BMW 3 Series, the 2013 BMW 4 Series and the 2013 BMW 3GT. When he served as Mazda Europe design director, he devoted energy to build the Mazda MX-5, the CX-3, the Koeru, the RX Vision and the MX-5 RF.

Chery has been spreading roots in overseas markets with its North American R&D center completed and the European R&D center under construction. In the significant period, the China-based automaker needs experts to coordinate the product design and development across global markets. Kevin Rice's participation is in tune with Chery's global development strategy.