Beijing (ZXZC)- Dongfeng Motor’s global business arm, China Dongfeng Motor Industry Imp. & Exp. Company, recently held an inauguration ceremony for its Peru office in Santiago de Surco, Lima, marking a significant step in the Chinese automaker's expansion into the South American market.

Photo credit: Dongfeng Motor

The company's overseas marketing team will use Peru as a central hub, expanding into surrounding South American regions. This strategy aims to enhance market responsiveness and service efficiency, creating greater value for customers and fostering a win-win relationship between clients, partners, and Dongfeng Motor.

Photo credit: Dongfeng Motor

After conducting extensive market research and interviews to understand customer needs, Dongfeng Motor’s Peru regional marketing center has introduced a range of vehicles, including high-end GX tractors, KC dump trucks, and KR cargo trucks, covering the primary demands of the local commercial vehicle market. The company plans to accelerate local brand promotion to boost recognition and awareness.

Dongfeng is committed to long-term development in the Peruvian market, aiming to establish it as a benchmark market in South America within one to two years. The Peru office will serve as a regional headquarters, working closely with partners to build marketing channels, spare parts networks, training, and service capabilities, further elevating the Dongfeng brand in the region.