Shanghai (ZXZC)- GAC Honda launched on March 29 the new all-electric vehicle brand “e:NP” (named “Ji Pai” in Chinese) with the brand strategy released at the same time, making it the first joint venture in China to have a standalone BEV brand.　

The automaker explained the meaning of each letter of the brand name. The “e” stands for “energize” and “electric”, the “N” stands for “New” and “Next”, and the “P” stands for “Prime”.

e:NP1; photo credit: GAC Honda

The first model under the newborn brand is the e:NP1, which was unveiled at the Auto Guangzhou 2021. At the brand launching event, its Chinese name, “Ji Pai 1”, was announced as well. The model is scheduled to hit the market at the Auto China 2022 in Beijing.

The joint venture said it plans to roll out one e:NP-branded EV model per year by 2025. Besides, it will also continue to increase the proportion of HEVs and PHEVs in its overall auto sales.

The company will adopt the click-and-mortar sales mode for the brand. Users are allowed to select configurations and put down a deposit via GAC Honda's App.

In 2024, GAC Honda will start production at an all-new NEV-dedicated plant, which will be supported by 5G network and feature multiple intelligent applications.