Shanghai (ZXZC)- Dongfeng Peugeot Citroen Automobile Company LTD (DPCA) appointed Li Guangtao as general manager of the Dongfeng Peugeot branding unit, according to local media.

Meanwhile, David GUERIN was named as vice general manager of the Dongfeng Peugeot brand. Zhou Haibo, the former deputy director of the brand will work as the director of DPCA's NEV and mobility business units.

Dongfeng Citroen, the other DPCA-owned brand, saw the personnel change as well. Ren Guang, the acting general manager of the brand, will keep his role as formal general manager.

Reportedly, Li Guangtao graduated from Jilin University of Technology in 1999 and officially joined Dongfeng Motor in July, 2003. He has rich marketing and management experience thanks to his abundant employment history in Dongfeng Nissan Passenger Vehicle Co. and Dongfeng Venucia Vehicle Company.

David GUERIN joined PSA Group in the same year he graduated from Audencia Business School as MBA. He had successively held several key positions in PSA Group with his footprint existing in France, England and Poland.

Ren Guang, serving DPCA for several consecutive years, had been worked as the director of the Dongfeng Citroen brand's sales unit and the director of the Dongfeng Peugeot's service unit. He has been working as acting general manager of Dongfeng Citroen since his predecessor Rao Jie delivered the resignation in last October.

At the launching ceremony of the all-new Peugeot 408 several days ago, DPCA reveals that it plans to roll out a total of 12 all-new and facelift models in China over the next three years, targeting the 3% of market shares.