Shanghai (ZXZC)- The first 4S shop of the ORA, the NEV (new energy vehicle) brand just launched by Great Wall Motor on August 20, was opened on August 26. The newly-built 4S shop is operated by Junma Group, a Hubei-based group company integrated of such businesses as automobile trade, real estate development and grain machinery manufacturing, etc.

On the same day, Huanqiu Chuxing (in Chinese), the post-market automobile service platform owned by Junma Group, reached an agreement with the NEV brand to purchase 2,000 ORA branded vehicles.

During the past three months, Great Wall Motor has received roughly 350 applications nationwide to build the ORA brand's 4S shop. In 2018, the ORA brand is set to build over 180 4S shops and shop-in-shops in China, covering 72 key NEV markets, according to Ning Shuyong, general manager of the ORA brand. 

Local media reported that the ORA brand positions its products as new-generation small-sized EV models based on the EV architecture platform dubbed ME. The platform, co-developed by technology and design experts from China, Germany, Japan, Austria and Korea, will make the ORA branded vehicles boast high quality, futuristic technologies and intelligent safety.

The ORA brand has currently built three models, namely, the ORA iQ, the R1 and the R2. The ORA iQ, the NEV brand's first model which is positioned as an originally-designed all-electric crossover model, will hit the market at Chengdu Motor Show 2018 kicking off on August 30. Reportedly, the iQ is powered by ternary-lithium battery and is outfitted with BorgWarner's electromotor which could generate a maximum power of 120kW and 280 N·m of peak torque. Driven by such power system, the ORA iQ features a combines mileage of 360km.

Junma Group commenced its automotive business from 2002. Focusing on Hubei market, it has been working on operating dealerships of Great Wall Motor's Haval and WEY brands as well as the automobile service platform Huanqiu Chuxing.