Industry dynamics

Citroën c-Elysée wants to be a Jaguar

Publishtime:1970-01-01 08:00:00 Views:30

Seen close to my office in Beijing, a Dongfeng-Citroën c-Elysée with a Jaguar statue on la bonnet. The Citroën c-Elysée is based on the Dongfeng-Citroën Fukang which is based on the Citroën ZX. The Fukang and c-Elysée are both still in production in China, they come though, without the Jag.

This is the old c-Elysée, Jaguar makes it look more expensive.

The new 2010 car.

VIP-badge with a Caddilac-logo-look-alike.

It also has ‘Xsara’ written on the back. That is another Citroën. The Xsara was the sucessor of the ZX in Europe. The Xsara was made in China too, by Dongfeng-Citroën, alongside the Fukang and c-Elysée. The Xsara however never became a success in China and production stopped. The good old Fukang and c-Elysée so outlived their sucessor.

Dongfeng-Citroën Xsara. The official name of the joint venture is Dongfeng Peugeot-Citroën Automobile, they make Peugeots as well.