Industry dynamics

Changfeng Acumen to be Listed in November

Publishtime:1970-01-01 08:00:00 Views:11

Changfeng Automobile makes big suv’s and smaller suv’s, now they go cars. The Acumen debuted at the Beijing Auto Show and will be listed in November. The Chinese name is funny: 欧酷曼, ‘Oukuman’, meaning: Europe Cool Handsome. Chinese automakers think Chinese people think everything from Europe is really cool, many use the character ‘欧’, Ou, Europe, in autonames.

Hey, a Volvo S40 from Geely, what it is doing here?

Size: 4480x1770x1462, wheelbase is 2460. Engines: 1.6, 1.8 and 2.0. Price to start around 100.000 yuan.

That Volvo again…

Less Volvo at the back, Changfeng tried to make it a bit of their own.

Dash cheap but everything will kinda work, for a while. So, the Changfeng Acumen is a good looking newcomer with a funny name. The brand however is unknown even in China and Changfeng will have to spend billions on marketing to make that change. I wish Changfeng good luck but I don’t think it the Acumen will bring it.