SouEast was founded in 1995 by Chinese company ‘Fujian Auto Industrial’ and Taiwanese company ‘China Motor Corporation of Yulon’, the largest auto group in Taiwan. Fujian Auto has 50%, Yulon and Mitsubishi the other 50%. Mitsibishi has a 14% stake in Yulon.

SouEast makes the Mitsibushi Zinger, Galant, Lancer and Lancer EX. The cars are branded as ‘SouEast’ but wear Mitsubishi-badges. SouEast also makes cars using just the ‘SouEast’ brand with SouEast-badges: the V3, Freeca and Delicia. All based again on Mitsubishi platforms.

SouEast also has a small joint venture with Chrysler, still from the Daimler-Chrysler times when Benz had a share in Mitsubishi. It produces the Dodge Caravan.

The new Zinger, Junge in Chinese, debuted at the Beijing Auto Show and costs betweeb 136.800 and 179.800 rmb. Size: 4615x1775x1810, wheelbase is 2720. Only one engine: Mitsubishi 2.0 with 125kw and 190nm.