Shanghai (ZXZC)- The first model of EXEED, Chery's high-end product family will hit the market at the end of this year, according to the person who is close to Chery. In September last year, Chery launched the EXEED and the first model EXEED TX at the Frankfurt Motor Show 2017. In April this year, Chery revealed the EXEED LX Concept at Auto China 2018.

The person also added that the model had finished R&D and entered into commercial stage as early as in December, 2017. Recently, EXEED's first model, the TX was spied on roads. It underwent large modifications in appearance, featuring a bold and long chrome trim across the upper intake grille and changing a "Chery" logo with an "EXEED" logo.

According to local media, the EXEED has a product plan covering sedan and SUV, which can be classified as S and X. The two types have three classes, namely V, T and L. For example, the current SUV models have the VX, TX and LX.

It is noteworthy that Chery EXEED's models boast high-level intelligence. It is certain that the first mass-produced model will carry a slew of configurations that cater to young customers’ demands, such as intelligent voice interaction, intelligent on-line aviation, facial recognition and interconnected entertainment. What's more, certain variants of the model will also come with biometric identification, intelligent cabin featuring virtual reality technology that has been presented at Auto China 2018.

Apart from developing the model's quality, Chery also proceeds stably with the other aspects of the EXEED's operation. It is said that Chery has set up the EXEED sales company in Shanghai, reconstructed the Chery Shanghai R&D Center, and appointed Cao Zhigang, former executive vice president of sales and internet development of Qoros, as general sales manager.