Shanghai (ZXZC)- Nezha, the EV brand launched by HOZON Auto, announced on Nov. 3 its third production model, the Nezha V, officially hit the market. Targeting the entry-level BEV segment, the new model is priced from 59,900 yuan ($8,940) to 75,900 yuan ($11,330).

The Nezha V made its debut at the Auto China 2020 kicking off in late September. With dimensions of 4,070mm long, 1,690mm wide and 1,540mm tall and a wheelbase of 2,420mm, the vehicle plays in the league of small-sized SUVs.

Exterior of Nezha V; photo credit: Nezha

The closed-up grille at the front is quite a trendy design among all-electric vehicles. The irregularly shaped headlights are rather unmistakable, while convey little aggressive visual effect. Under the grille is a wavy air intake.

Exterior of Nezha V; photo credit: Nezha

The startup positioned the Nezha V as a “crossover vehicle” as the downward roofline stems from the design of fastback. A pair of character lines of the side body adds more dynamic essence to the vehicle.

The design language of the three-prong taillights is also adopted for the headlights of the Nezha U, the startup's second production model, while the lines in that of the Nezha V look sharper and more elegant.

Interior of Nezha V; photo credit: Nezha

The Nezha V has a simple but spiffy cockpit. An occupant will see the air conditioning vent stretching across the entire dashboard and a 13-inch display at the center console where no physical button is located there.

It is noteworthy that the console-mounted screen is available for AI-enabled voice assistant, which enables users to control air conditioner, navigation, internal & external circulation and multimedia system using voice.

Among the four variants, the top-spec carries many driver assistance features, including cruise control, forward collision warning, pedestrian collision warning, traffic sign recognition and lane departure warning systems.

The Nezha V offers two power solutions. The standard range version is powered by a 31.18kWh battery pack that affords a NEDC-rated range of 301km, while the long range one has a range of 401km under the NEDC test cycle thanks to a 38.54kWh battery pack. In about half an hour, both two versions can be recharged to 80% from 30% of its capacity via a fast charging system.