Shanghai (ZXZC)- ORA, a BEV-focused brand owned by Great Wall Motor, recently unveiled the images of its all-new vehicle, which is set to hit the market in July.

The yet-to-be-launched car is highly expected to be named “ORA Cat” as the elements of the adorable animal are greatly used in both exterior and interior designs.

The outer appearance conveys a design idea of “less is more”. Featuring a flowing silhouette coupled with sleek form lines, the new car resembles a cat that is ready to catch its prey, delivering a sense of agility and strength.

Adopting an integrated design, the front face features less multi-layered sense, while is able to draw more visual attention to the overall front. The badge of ORA is located between the headlights and the grille carrying numerous oval ventilation holes, triggering the imagination of a cat’s face. 

The brevity of the side profile is highlighted by the floating roof coupled with hidden door handles. The two-tone boomerang-shaped rims cater to the taste of consumers who favor avant-garde looks.

The vehicle also offers a simple and pure rear. The LED taillight that stretches across the tailgate is pretty unmistakable.

Highly in tune with the exterior, the interior also features a spiffy style. Within the wraparound cockpit, the seamless combination of the dashboard and the console-mounted display renders a massive screen measuring up to 23 inch long.

Apart from the 173-liter trunk room, the internal storage capacity can be increased to 867 liters by putting down the back seats. Besides, an occupant can also discover many clever designs for placing or storing goods at places like the auxiliary dashboard, front & rear door plates and front seats.

The mini-sized new car will be driven by a 48PS electric motor. Powered by a ternary-lithium battery pack developed by CATL, the car boasts a NEDC-rated range of 401km (photo source: ORA's WeChat account).