Shanghai (ZXZC)- June 30, 2023 marks the 8th anniversary of Li Auto, during which its CEO, Li Xiang, released a letter to all employees. He declared that the upcoming three years, from 2023 to 2025, will be the most critical phase in Li Auto's evolution, taking the company from stage 1 to stage 10.

Li Auto sets its sights on becoming the top-selling luxury brand in the Chinese market, with an ambitious annual delivery target of 1.6 million vehicles by 2025. By this time, the product matrix will comprise one super flagship model, five extended-range electric models, and five pure electric vehicle models, catering to a broader family market.

Photo credit: Li Auto

Li Xiang emphasizes in his letter that the team's unwavering commitment to three value propositions, agreed upon since the company's inception, remains the core of Li Auto's rapid growth over the past eight years.

The first value proposition revolves around electrification. The goal is to make electric vehicles capable of replacing fuel cars on a massive scale. Through extended-range and high-voltage pure electric technologies, the company aims to significantly reduce the cost of electric vehicles and set the most reasonable prices.

The second concerns intelligence, with a vision to integrate artificial intelligence into user's daily life. Large-model AI algorithms are beginning to break bottlenecks, opening up a whole new AI world.

Finally, the third value proposition focuses on customers, serving the high-quality group of family users steadfastly. Instead of designing cars around the needs of front-seat drivers and rear-seat bosses, Li Auto intends to take care of every member of the family, including spouses, parents, and children.