The month's vehicle deliveries reflected a seasonal slowdown during the Chinese New Year holiday that began in mid-January, Xpeng said.

Xpeng (NYSE: XPEV)'s vehicle deliveries fell back to slightly above 5,000 in January, as seasonality from the Chinese New Year holiday took its toll.

The company delivered 5,218 vehicles in January, down 59.62 percent from 12,922 in the same month last year and down 53.79 percent from 11,292 in December, data released today showed.

The month's vehicle deliveries reflected a seasonal slowdown during the Chinese New Year holiday that began in mid-January, the company said. January 21 to January 27 was the just-passed Chinese New Year holiday.

Xpeng delivered 2,249 units of its flagship G9 SUV in January, it said, adding that the company will soon launch a new version of the P7 sedan.

"We're launching our two new EVs in Europe on February 3, 2023. Stay tuned for more details," Xpeng said in a tweet on January 25.

The text of the tweet provides no further details, but an accompanying image suggests the two EVs could be a facelift of the P7 and the Xpeng G9.

On January 18, Auto Time said Xpeng will launch two models for overseas markets in 2023, with a third model for overseas markets in 2024.

Xpeng was facing weak deliveries for most months in the second half of 2022, with deliveries falling to 5,101 last October, the lowest since April 2021.

In December, Xpeng deliveries returned to the 10,000-unit level at 11,292.

In an effort to reverse the sales decline, Xpeng has made a series of organizational changes over the past few months and announced on January 30 that Wang Fengying, formerly president of Great Wall Motor, has been named president of Xpeng.

Ms. Wang will be responsible for Xpeng's product planning, portfolio management and sales operations, reporting to He Xiaopeng, the company's Chairman and CEO.

For Xpeng, Ms. Wang's addition is the most significant hire in years for the electric vehicle company, which was founded in 2014.

In a research note sent to investors on January 30, Deutsche Bank analyst Edison Yu's team said their initial read leans slightly positive because she will bring more practical changes that emphasize product positioning and sales.

That could help Xpeng win back more market share, and recent strategy changes already seem to reflect her influence, the team said.