Shanghai (ZXZC)- JAC enjoyed a remarkable YoY sales surge of 34% in passenger vehicles to 24,189 units in March, according to JAC's output and sales report. Among them, sales of SUVs reached 9,605 units, edging up 0.96% from a year earlier. Sales of MPVs surged 67.94% year on year to 9,633 units. Its sales of sedans totaled 4,951 units, soaring 76.76% compared with the same period last year.

The slight YoY increase of 0.96% in SUVs signifies the sales revival of JAC's SUVs. The outstanding YoY sales growth of 67.94% in MPVs mainly resulted from JAC's promotional campaign during the hot season of MPVs. 

JAC suffered sales slump from 2017, and the slump trend still continued in 2018. In January and February, JAC's PV sales reached 20,370 units and 13,822 units respectively with respective YoY plunge of 32.6% and 25.2%.

To ease the sales drops, JAC brought out a variety of countermeasures, such as 50% of salary reduction on its senior executives, sales promotion with red envelopes valued RMB 100 million on the Refine S3 and S7.

Last year, JAC delivered 121,300 SUVs, decreasing by 154,200 units compared with 2016. The Refine S3, once the sales driver who recorded annual sales of 200,000 units, only posted annual sales of 54,000 units in 2017. The highly-anticipated Refine S7 also failed to finish its sales target with annual sales of 14,000 units in 2017. Thanks to sales promotion with red envelopes valued RMB 100 million, sales of the Refine S3 and S7 were largely boosted in March.