Codenamed CX1e, the model will be Zeekr's first family SUV, and will be Zeekr's second after the Zeekr 007 to target the mainstream EV market.

Li Auto (NASDAQ: LI) is the first of China's local carmakers to explicitly announce that it is targeting the family market, with Nio's (NYSE: NIO) Onvo sub-brand emphasizing a similar positioning.

"We think Zeekr has a very strong product portfolio to sustain the growth momentum," Zeekr management said in a June 11 earnings call.

Zeekr believes the launch of new mid-to-large-size SUVs later this year will help sales and gross margins, its management said.

Zeekr delivers record 20,106 cars in Jun, up 8% from May