Beijing (ZXZC)- Chinese automaker Changan Automobile officially registered its German subsidiary, Changan Automobile Deutschland GmbH, in Munich, marking a significant step in its European expansion, the automaker announced on September 3.

Photo credit: Changan Automobile

The new entity will not only handle sales, marketing, and service but will also focus on customer insights, market research, technical directives, homologation, and local product engineering, reinforcing Changan’s presence in Europe.

On August 31, Changan Automobile hosted its 2024 Middle East and Africa Brand Event in Riyadh, Saudi Arabia, where it introduced three major brands and detailed its future product lineup for the region. The company also announced plans to enhance localized operations and services, underlining a comprehensive strategy for its renewed presence in the Middle East and Africa.

In fact, Changan Automobile is actively expanding its global footprint, with a new factory in Thailand set to begin local production in Southeast Asia. The DEEPAL new energy vehicle brand has started presales in Latin America and plans to enter Europe, Australia, and New Zealand. In the first seven months of 2024, Changan's overseas sales reached 228,000 units, up 67.6% year-over-year. The automaker aims to achieve annual overseas sales of 1.2 million units by 2030.