Honda has unveiled a new EV brand in China called Ye, its third in the country to target the EV market after e:N and Lingxi.

Honda plans to launch six models under this new brand in China by 2027, with a 100 percent electrification transition in the country by 2035.

The automaker unveiled three new models, the Ye GT, which will be mass-produced in 2025, the Ye P7 and the Ye S7, which will go on sale at the end of this year.

The Ye P7 will be built by GAC Honda, a joint venture between Honda and GAC Group, while the Ye S7 will be built by Dongfeng Honda, a joint venture between it and Dongfeng Motor.

Japanese brands, including Honda, have fallen significantly behind in China's fast-growing EV market, although they have not been without any efforts in the segment.

Honda unveiled its all-electric brand e:N in China back in October 2021, along with its new architecture e:N Architecture. The company said at the time that it planned to launch a total of 10 all-electric models in the country over the next five years.

Its first EV in China is Dongfeng Honda's e:NS1, which went on sale at the end of April 2022.

On September 21, 2023, Dongfeng Honda unveiled the new brand, called Lingxi, and unveiled a concept car, the Lingxi L.

The Lingxi brand's models will be based on a new all-electric platform, and the production version of the Lingxi L -- a sedan model -- will go on sale in 2024, Dongfeng Honda said at the time.

Aimed primarily at younger consumers, Lingxi will be targeted and priced separately from Honda's all-electric e:NS lineup, according to the company.

Dongfeng Honda unveils NEV brand Lingxi, 1st model due in 2024