Industry dynamics

BYD's Denza brand launches updated D9 MPV with lower starting price

Publishtime:1970-01-01 08:00:00 Views:18

The Denza D9 MPV continues to be offered in hybrid and pure electric versions, with starting prices lowered by RMB 10,000 and RMB 16,000, respectively.

Denza was founded in February 2011 as a joint venture between BYD and Daimler, each holding a 50 percent stake at the time. In February 2022, the Daimler brand was rebranded as Mercedes.

BYD's stake in Denza increased to 90 percent in 2022, and Mercedes-Benz's stake decreased to 10 percent.

The D9 was the first model under the new Denza brand, and the MPV went on sale in August 2022 and deliveries started in October of the same year.

Apart from the D9, Denza has two other SUVs -- the N7 and N8.

Denza sold 127,840 vehicles in 2023, of which the D9 contributed 119,182, or 93 percent, according to data compiled by CnEVPost.

Denza to launch D9 MPV in HK in 2024