Shanghai (ZXZC)- On August 27, GAC INTERNATIONAL celebrated a major milestone by hosting a grand brand launch and product release event in South Africa, signaling significant progress in its global expansion strategy.

EMKOO; photo credit: GAC Group

During the event, GAC INTERNATIONAL officially introduced two of its key models, the EMZOOM and EMKOO, to the South African market.

South Africa, located at the southernmost tip of the African continent, is the second-largest economy in Africa and the largest automotive consumer market and production hub on the continent. As a key market for GAC INTERNATIONAL's global strategy, the promising market potential in South Africa offers ample opportunities for the brand to expand further across Africa and other regions.

EMZOOM; photo credit: GAC Group

Sergio Ribeiro, CEO of Salvador Caetano Group, GAC INTERNATIONAL's distributor in South Africa, expressed his commitment to the partnership and the market, stating, “We place great importance on the South African market, as well as our collaboration with GAC Group. The Salvador Caetano Group remains dedicated to our customers, partners, sustainable development, and the principles of energy conservation and environmental protection.”

Both EMZOOM and EMKOO, the first two models introduced by GAC INTERNATIONAL in South Africa, are equipped with powerful engines and advanced technological features, promising South African consumers a comfortable, convenient, and safe driving experience, said GAC INTERNATIONAL.

At the launch event, GAC INTERNATIONAL also revealed pricing for the EMZOOM and EMKOO, along with a range of promotional offers to attract buyers.