Industry dynamics

BYD enters Rwanda with launch of Atto 3

Publishtime:1970-01-01 08:00:00 Views:10

BYD entered into a partnership with Rwandan distributor CFAO Mobility in 2023, and the local launch of the Atto 3 marks its official entry into the East African market.

(Abimana Fidele, Permanent Secretary of Rwanda's Ministry of Infrastructure, gave remarks at the launch.)

BYD entered into a partnership with Rwandan distributor CFAO Mobility in 2023, and the local launch of the Atto 3 marks BYD's official entry into the East African market.

Rwanda is pushing for sustainable development, with plans to reduce emissions by 38 percent by 2030 and get 20 percent of its urban buses electrified, BYD's press release said, adding that the company's NEVs will be a key force in achieving that goal.

BYD's NEVs, along with CFAO Mobility's extensive sales network, will be a strong boost to the Rwandan EV market, said Cheruvu Srinivas, the dealership's chief operating officer in Rwanda.

The Atto 3 is a hot seller in Thailand, Singapore, New Zealand, Brazil and other regions, BYD said at an investor conference on November 15, 2023, adding that it would launch more highly competitive NEV models in the global market.

The Atto 3, BYD's first global model, sold more than 500,000 units worldwide, the company said in November.

BYD sold a record 341,043 NEVs in December, including 340,178 passenger cars and 865 commercial vehicles, according to figures it announced earlier this month.

The Yuan family sold 41,681 units in December, up 41.44 percent year-on-year while down 1.52 percent from November.

In 2023, Yuan family models sold 428,580 units, up 87.14 percent year-on-year, contributing 14 percent of BYD's annual NEV sales of 3,024,417 units, according to data compiled by CnEVPost.

($1 = RMB 7.1771)

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