Shanghai (ZXZC)- NIO’s first global user center, NIO House, opened in Beijing on November 25th, marking the company’s official entry into market.

The user center has two floors covering seven areas with a total size of 3,000 square meters, which is the largest user center in Beijing core districts. Different from traditional passenger vehicles’ sales channels, NIO’s user center sets parent-child amusement park, reading corner and open kitchen apart from the regular vehicle displaying zone, which would hold more than 200 people at the same time. NIO consumers could handle official business, enjoy life with families or friends, hold sharing meeting or birthday party and open yoga class here. Besides, consumers may also participate in experience activities including famous people’s speeches and speed race.

William Li, founder and chairman of NIO said that, “NIO House is a life space for our consumers and their friends. We intend to make a warm and free place where NIO will grow together with consumers.”

It’s learned the second NIO House plans to open in Beijing Zhongguancun on December 2nd, and it will land in other ten domestic cities next year. Nextev’s latest ES8 in mass production plans to be launched into market on December 16th.