Great Wall has launched the GWM brand in Vietnam and got its first store opened in the country.

(Image credit: Great Wall Motor)

Great Wall Motor has entered the Vietnamese market and launched its first model there, as the Chinese auto giant expands its presence in the international market.

Great Wall held a launch event in Hanoi, Vietnam, on August 2 to officially launch the GWM brand in the country and introduce the Haval H6 HEV, according to a press release from the company yesterday.

Great Wall's first store in Vietnam opened on the same day, it said, adding that this signaled a further advancement of the company's ASEAN strategy.

Great Wal has built a complete industrial system in the ASEAN region, including research and development, sourcing and manufacturing, marketing, after-sales, and information technology to meet the needs of ASEAN users, Clyde Cheng, president of the company's ASEAN region, said in the release.

The Haval H6 HEV, Great Wall's global model, was launched in Vietnam with great enthusiasm, the company said.

Great Wall sold 28,896 new energy vehicles (NEVs) in July, up 163 percent from 10,994 units in the same month last year and up 8.35 percent from 26,643 units in June, according to data released by the company on August 1.

In the January-July period, Great Wall's NEV sales were 121,965 units, up 64 percent year-on-year. The company has yet to announce its sales of all its vehicles, including fuel vehicles.

The entry into Vietnam is Great Wall's latest effort to expand internationally.

The company announced on July 26 that it began taking pre-orders for its Ora-branded compact electric vehicle, the Funky Cat, in Brazil.

The Ora Funky Cat, known as the Good Cat in China, is Great Wall's second NEV in Brazil after the Haval H6 PHEV.

Great Wall sells record 28,896 NEVs in Jul