The auto film store, which was founded in 2012, is being sued by Li Auto to stop using the word Li Xiang and pay compensation of 1.2 million yuan.

(One of Mr. Zhu's stores. Image from cnr.cn.)

The operating entity of Li Auto (理想汽车 in Chinese) was established in July 2015 and filed registrations in May 2018 for the Li Xiang Chinese trademarks.

The case is currently in the process of being submitted to the court for trial, and the court is expected to make a fair judgment in accordance with the law based on fact-checking, local media The Paper said, citing Li Auto's response.

Some lawyers don't agree with Li Auto's approach.

Li Auto is trying to monopolize the trademark, Yicai said, citing lawyer Zhang Lai, who added that the store used the name before Li Auto registered the trademark, and even if Li Auto later registered the trademark, stores that used the name before then can continue to use it to the original extent.

The lawyer said that the filing of the court case is a normal procedure, but it does not mean that Li Auto will win the case.

($1 = RMB 7.1871)

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