Fang Cheng Bao announced 10 days ago that its first model is named Leopard 5.

BYD officially unveiled the Fang Cheng Bao name on June 9, the fifth in its brand matrix after Dynasty, Ocean, Denza and Yangwang.

BYD has previously used the codename SF to refer to the new brand's first model, saying it's a hardcore SUV expected to launch this year.

On July 4, Fang Cheng Bao announced that its first model would be called the Leopard 5 ("豹5" in Chinese).

BYD did not provide pricing information for Fang Cheng Bao's first model during the past few months of previews, but CnEVPost previously learned that the model will target a price range of 400,000 yuan ($56,030) to 600,000 yuan.

Rumors surfaced earlier this month that Fang Cheng Bao's first model will be powered by BYD's DM-o powertrain, which will be the third BYD hybrid system in addition to the DM-i and DM-p.

Currently about half of BYD's monthly sales are battery electric vehicles (BEVs) and the other half are plug-in hybrids (PHEVs).

Among the PHEVs, the DM-i focuses more on fuel economy, while the DM-p focuses more on performance.

The DM-o is expected to merge the technological strengths of the DM-i and DM-p, and can provide the vehicle with a total combined range of up to 1,200 kilometers, with a total powertrain power of up to 500 kW, according to several local media reports earlier this month.

($1 = RMB 7.1388)

BYD's new brand Fang Cheng Bao names debut model Leopard 5