Industry dynamics

Xpeng works to boost capacity as G6 wait time exceeds 10 weeks

Publishtime:2019/08/16 Views:14

As of July 5, Xpeng's US-traded ADR was up about 75 percent cumulatively since June 9, when the G6 began pre-sales.

As the electric vehicle industry in China becomes more competitive, quick deliveries are important to capitalize on the initial hype of new models.

Xpeng's local peer Li Auto (NASDAQ: LI) has proven this to be true, with its three models -- the Li L7, Li L8 and Li L9 -- all currently having 2-4 week wait times.

Nio (NYSE: NIO) also learned its lesson when it launched several new models this year, with deliveries of the new ES6 starting the night it was launched on May 24 and the ET5 Touring on June 16, the day after its launch.

Although the G6 is seen as critical to Xpeng, the company's management believes a car company cannot bet its future on just one model.

In the auto industry, carmakers need to think long-term and be systematically competitive, Mr. He said earlier this month.

Investors are clearly bullish on the G6's potential, with Xpeng's US-traded ADRs up about 75 percent cumulatively as of July 5 since the G6 began pre-sales on June 9.

($1 = RMB 7.2433)

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