BYD 2023 Han DM series sedan gets 13,695 orders in 72 hours of launch
On May 18, BYD launched the facelifts of the plug-in hybrid versions of its flagship Han sedan at reduced prices compared to the 2022 variants.
(Image credit: BYD)
BYD (OTCMKTS: BYDDY) has updated the order data for the 2023 Han DM series to show that the sedan's facelifts have received a good reception after launch.
Orders for the 2023 Han DM-i and Han DM-p models reached 13,695 units 72 hours after launch, BYD announced Sunday on Weibo.
On May 18, BYD officially made the facelifts of its flagship sedan BYD Han's plug-in hybrid versions, the Han DM-i Champion Edition and Han DM-p Warrior Edition, available in China.
The 2023 Han DM-i is available in six versions with starting prices of RMB 189,800 ($27,033), RMB 199,800, RMB 209,800, RMB 219,800, RMB 239,800 and RMB 249,800 respectively.
The 2023 Han DM-p is available in only one version, starting at RMB 289,800.
This means that the starting price of the 2023 Han DM-i is reduced by RMB 28,000 and the Han DM-p is reduced by RMB 32,000 compared to the 2022 model.
Of the 13,695 units ordered, the average sales price is more than RMB 241,000, BYD said Sunday.
Consumers who chose the 200 km battery range version accounted for 37.8 percent of consumers, and the percentage of female consumers was 37.2 percent BYD said.
On May 19, the second day of the 2023 Han's launch, BYD said the model received 8,051 orders on launch day.
Many BYD models are offered in both pure electric and plug-in hybrid versions, with the latter likely to include a DM-i version that focuses more on fuel economy, and a DM-p version that focuses more on performance.
On March 16, BYD made the 2023 Han EV available for a starting price of RMB 209,800, down from RMB 219,800 for the model's 2022 version.
The BYD Han has a length, width and height of 4,975 mm, 1,910 mm and 1,495 mm, respectively, and a wheelbase of 2,920 mm.
The entry version of the Han DM-i can accelerate from 0 to 100 km/h in 7.9 seconds and the Han DM-p in 3.7 seconds.
The Han DM-i has two options for pure electric range, with NEDC ranges of 121 km and 200 km. The model has a combined range of 1,260 km on full fuel and full charge.
The BYD Han family sold 14,329 units in April, up 6.77 percent year-on-year and up 5.75 percent from March.
BYD aims to sell at least 3 million vehicles this year and strives to reach 3.6 million, the company's chairman and president Wang Chuanfu said at an investor conference on March 29.
($1 = RMB 7.0209)
BYD launches facelifts of Han sedan's hybrid variants with lower prices