Industry dynamics

BYD starts offering discounts on 2 additional models in China

Publishtime:2019/08/16 Views:8

BYD started offering discounts for the Yuan Plus and Dolphin, after it was already offering discounts for the Seal and Song Plus.

Currently, the BYD Yuan Plus and Dolphin have official starting prices of RMB 139,800 and RMB 116,800 respectively and are among BYD's best-selling models.

BYD sold 207,080 units of NEVs in March, up 97.45 percent from 104,878 units in the same month last year and up 6.93 percent from 193,655 units in February, according to data released earlier this month.

The Yuan family of models sold a record 40,400 units in March, making it the third highest-selling BYD model for the month. The family models include Yuan Pro and Yuan Plus.

BYD Dolphin also sold a record 30,077 units in March, up 186.42 percent year-on-year and up 31.56 percent from February.

Previously, BYD was already offering discounts for the Seal and Song Plus.

On March 9, BYD announced that customers who order BYD Song Plus series models in March will receive a discount of RMB 6,800, or RMB 8,800 for the Seal.

This is a limited-time marketing campaign valid from March 10 to March 31, BYD said at the time.

On April 7, BYD extended the campaign to offer discounts on the Seal with Song Plus until April 30, and the discounts are higher.

($1 = RMB 6.8534)

BYD offers extended, bigger discount for Seal