Xpeng G6 will be unveiled at the Shanghai auto show and will be officially launched and delivered by the end of the second quarter.

(Image credit: Xpeng)

Many car companies have announced new models or technologies ahead of the Shanghai auto show, and Xpeng (NYSE: XPEV) will be the next.

Xpeng will host a press conference on Sunday, April 16, to showcase its next-generation vehicle technology architecture, according to a press release from the company today.

The press conference, which will be hosted by Xpeng chairman and CEO He Xiaopeng, will begin at 3:00 pm Beijing time on April 16.

Xpeng did not disclose what the conference will involve but said it will be streamed live on channels including its official website.

In addition, at the 2023 Shanghai auto show, which begins on Tuesday, April 18, the company will debut its next production model, it said.

The Shanghai auto show will be held April 18-27 at the National Exhibition and Convention Center, and Xpeng's booth is 6A08, in Hall 6.1.

The company will debut its next production model on the morning of April 18, with a live broadcast from 09:40 - 10:00 am Beijing time.

Xpeng didn't mention the model's name, though it's apparently the G6, an SUV that will compete with the Tesla Model Y.

The company began warming up for the G6 earlier this month, releasing several images of the model's exterior.

On March 17, Xpeng management said during the company's four-quarter earnings call that the G6, a new energy SUV in the price range of 200,000 yuan ($29,210) to 300,000 yuan, will be unveiled at the Shanghai auto show and will be officially launched and delivered by the end of the second quarter.

Xpeng's monthly sales target for the G6 is 2-3 times that of the P7, Mr. He said during the call.

The G6 will have a significantly improved range that will exceed expectations, and will have much more interior space than similar offerings from competitors, he said.

($1 = RMB 6.8461)

XPeng starts warming up for G6, releases official 'spy shot'