March 31 is the official delivery date for the Nio ET5 in Germany, and Nio is using it as an opportunity to launch its ET5 first mover marketing campaign.

In the case of commercial use, users can also benefit from the 0.25 percent tax credit rule that applies to German electric vehicles from January 1, 2019.

The Nio ET5 can currently be ordered in Germany with the above special equipment at no extra charge and is available in limited quantities. The first mover promotion ends with the option of the NOMI Mate for 600 euros and the trailer hookup for 1,200 euros.

"With the launch of the Nio ET5, we are pleased to expand the Nio portfolio in the German market as well as our target group appeal," Ralph Kranz, general manager of Nio Germany, said.

"With the mid-size sedan Nio ET5, we are specifically expanding our electric mobility segment in Germany, creating broader user access to the Nio community thanks to an attractive equipment and price package," he added.

Nio introduced the ET7, EL7 and ET5 to European consumers at the Nio Berlin launch event on October 7 last year. The EL7 is known as the ES7 in China.

Deliveries of the ET7 started in Europe as planned in October last year, and deliveries of the EL7 began at the end of January.

Nio initially offered only vehicle subscription options in Germany, the Netherlands, Sweden and Denmark. At the end of November last year, Nio began offering purchase options in these countries.

Notably, Nio previously announced a starting price of 49,900 euros for the ET5 in Germany, excluding the battery, and the latest information from the Nio App means a slight price reduction for the model.

In addition, a March 1 article in the European version of the Nio App said that Nio will open a new Nio House in Frankfurt on March 30, which will be the company's second in Germany after the facility in Berlin.

NIO to open its 2nd NIO House in Germany on March 30