Industry dynamics

BYD's Denza brand teases new model Denza N7

Publishtime:1970-01-01 08:00:00 Views:19

The Denza N7 SUV is expected to be released in the first half of this year and is expected to target a market of around 400,000 yuan ($57,800).

The model appears to be equipped with LiDARs at the front bumper, as is the Xpeng G9.

The G9's LiDAR supplier is RoboSense, a BYD-backed startup.

The official images of the Denza N7 show what looks like a charging port setup on both sides of the rear of its body, which perhaps will allow simultaneous charging with two charging pads like the Denza D9 MPV.

On December 20, Denza sales division general Manager Zhao Changjiang shared six spy photos of the SUV on Weibo. In the comments section of that Weibo, Zhao said the SUV is aimed at capturing the market for conventional internal combustion engine cars priced around 400,000 yuan ($57,800).

The company's previously announced 2023 new vehicle plan shows Denza will release two new models this year, the Denza N7, a five-seat midsize SUV, and the Denza N8, a mid to large-size SUV with a six- and seven-seat layout.

Zhao said in February that the Denza N7 will be released in the first half of this year.

Denza is a joint venture founded by BYD and Daimler in February 2011, when they each held a 50 percent stake. Last year, BYD's stake in Denza was increased to 90 percent.

Denza's only model currently on sale, the D9 MPV, went on sale on August 23, 2022, with deliveries starting October 26.

The brand sold 7,325 vehicles in February, up 13.76 percent from 6,439 units in January, according to figures it announced earlier this month.

($1 = RMB 6.9197)

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