The first model of the Yangwang brand will have powerful motors and a high-safety battery, an executive said.

On November 8, BYD officially announced the Chinese name of its premium car brand -- Yangwang, which literally means look up.

The brand's official launch is expected in the first quarter of 2023, when its first hardcore off-road model will be unveiled, a company source told CnEVPost at the time.

The brand's products are expected to be priced at RMB 800,000 ($110,320) to RMB 1.5 million, with specific prices to be announced when the relevant models are launched.

On December 8, Yangwang unveiled its logo, saying it was inspired by the oracle word for "电" (literally meaning power or electricity) and gave the character a new imagination.

In late November, several spy photos on social media showed Yangwang's off-road SUV, allegedly internally codenamed R1, testing in a mountainous environment.

The vehicle appears to have a large size and long wheelbase. Judging from the shooting environment, the vehicle has high ground clearance and can easily handle wading roads and mountainous terrain.