BYD's new personalized brand to be launched next year may target the pickup truck market, with its first models featuring hybrid and pure electric powertrains, according to local media.

BYD's automotive business mainly consists of the BYD brand, which has a product matrix of two series, Dynasty and Ocean.

In addition to the BYD brand, the company also has the Denza brand, a joint venture with Mercedes-Benz Group, and on November 8 announced the name of its premium car brand as Yangwang.

BYD is already China's largest maker of NEVs, having sold 217,816 NEVs worldwide in October, including 217,518 passenger cars and 298 commercial vehicles.

However, BYD does not currently offer any products in the increasingly popular pickup truck market.

Since this year, several Chinese cities have eased access restrictions on pickup trucks, bringing a renewed interest in these models.

On July 12, Geely unveiled Radar Auto, an electric outdoor lifestyle vehicle brand, and its first model, the RD6 electric pickup truck.

On November 9, the Radar RD6 was officially launched with a price range of RMB 178,800 ($24,700) - 268,800, with deliveries expected to begin in mid-January 2023.

With technological breakthroughs and upgraded model features, as well as policy support for the Chinese pickup truck market, more and more customers are choosing pickup truck models, Radar said on November 9.

Pickup trucks are currently a niche product in China compared to sedans, SUVs and MPVs, and the segment is dominated by Great Wall Motor.

In October, pickup truck sales in China were 41,000 units, down 6.8 percent from a year earlier and also down 6.8 percent from September, according to data released earlier this month by the China Passenger Car Association (CPCA).

In the October sales ranking of pickup truck makers, Great Wall Motor maintained a strong lead, the CPCA said.

Great Wall Motor sold 15,697 pickups in October, with SAIC Maxus in second place with 6,217 and JAC in third place with 4,187, according to the CPCA's figures.