Neta's currently available models - Neta V and Neta U - target the lower end of the market, with starting prices of RMB 74,900 ($11,160) and RMB 117,800, respectively.

(Neta U. Image credit: Neta)

But the brand is now trying to enter the higher end of the market, and on June 6 began pre-sales of its flagship sedan, the Neta S, at a pre-sale price of RMB 338,800.

The Neta S includes five versions: a limited edition, an extended-range version with a combined range of 1,100 kilometers, a LiDAR-equipped version with a range of 715 kilometers, a regular version with a range of 715 kilometers, a 4WD version with a range of 650 kilometers and a regular version with a range of 520 kilometers.

(Neta S. Image credit: Neta)

It is worth noting that prices for the Neta S are currently being announced for the limited edition only, with deliveries expected to begin in the fourth quarter.

Prices for other versions of the Neta S are unknown, and the company said again today that they will be announced in July.

On June 22, Neta announced on Weibo that as of June 21, Neta S had received 5,216 pre-orders, including 683 orders for the limited-edition 999-unit version and 4,533 orders for the other versions.

Neta said today that the cumulative orders for Neta S have not yet exceeded 10,000.

Of recent note for Neta is that a subsidiary of Qihoo 360, China's largest cybersecurity company, plans to transfer its 3.532 percent stake in Neta to two other companies, after which it will still own 11.4266 percent of Neta.

Qihoo 360 announced the plan on June 26, saying the deal was designed to optimize Neta's shareholding structure and improve its corporate governance.

Last October, Qihoo 360 announced that it planned to invest RMB 2.9 billion as the lead investor in Neta's Series D financing.