Industry dynamics

Some are selling Nio ET7 pre-orders for double or even triple the amount they initially paid

Publishtime:1970-01-01 08:00:00 Views:11

Dozens of people on China's most well-known second-hand trading platform are hoping to make a buck by transferring their pre-orders for the Nio ET7 that will allow for very early delivery.

In addition to these high offers, some posts only showed the amount of the markup, and the RMB 5,000 they initially paid was not included.

There is also one post that is asking for RMB 1, but this is clearly a clickbait, and users need to communicate the price privately with the poster.

Consumers currently paying an intention deposit of RMB 5,000 can still use it as RMB 10,000 when paying for the car, a benefit that will end on March 28 when deliveries of the ET7 begin.

However, given Nio's limited production capacity and social media buzz showing what appears to be strong initial acceptance of the ET7, this means that those who reserve now may have to wait several months for delivery.

Nio began allowing users to test drive the ET7 on March 5, and the first participants were those who had locked in their orders, not the media.

Interestingly, in today's highly developed social media, the content posted by these users who participated in the test drive, though perhaps not beautifully produced, still attracted a high level of attention.

Nio co-founder and president Qin Lihong said on March 5 that about 300 groups of users could be allowed to test drive the car this past weekend. Starting from this Monday, 300 groups of users will be allowed to test drive every day, and the capacity will reach 1,000 test drives per day in the future.

The comments posted on social media by users who have test-driven the ET7 so far have been positive, and they generally give high marks to the ET7's energy consumption, acceleration performance, suspension system and sound system.

CnEVPost as a media has received an invitation and we will go to Ningbo city, Zhejiang province on March 13 to test drive the model.