Industry dynamics

BYD hints at sales target of 1.5 million units this year

Publishtime:1970-01-01 08:00:00 Views:20

That's a 25 percent upward revision from the company's previous mention of up to 1.2 million units, implying an average monthly sales of 125,000 units.

BYD's second goal, announced today, is to get its products into more countries and regions this year in order to "create a green and better tomorrow" with global customers.

Its third goal is to increase production capacity and do its best to shorten delivery times. Previously, BYD had apologized for accumulating too many orders and making customers wait too long.

BYD's fourth goal is to launch an "unprecedented" premium brand, "subverting all your imagination with the ultimate technology."

BYD did not provide more information on this, but the company was quoted by National Business Daily late last year as saying that it would launch a premium brand in the first half of 2022, with the first vehicle being a hardcore crossover priced at 500,000 to 1 million yuan.

BYD's Denza brand, a partnership with Daimler, will also have a new model launch next year, and both companies will invest more in the brand, the report said.

BYD will also appoint a "new executive" to serve customers with a new image, it said, in wording that seems to suggest it may launch some kind of product to serve customers.