Industry dynamics

Further Reading: Why some Chinese consumers are canceling orders for Ford Mustang Mach-E

Publishtime:1970-01-01 08:00:00 Views:30

This reflects the dilemma facing traditional car companies transitioning to electric vehicles.

Ford's China-made Mustang Mach-E electric car was anticipated by many, but recent reports indicate that some reservation holders are canceling their orders.

Autostinger reported last week that a Mr. Zhao they interviewed was told by sales that he could get delivery in October when he reserved six months ago, but that never became a reality. He backed out of his order and purchased another model before his license plate quota was about to expire.

A Mustang Mach-E store in Beijing opened in April, but sales were anxious and turnover was high due to the lack of vehicle deliveries, the report said.

(Image credit: Autostinger)

In group chats where some of the reservation holders were, some posted screenshots of their backed-out orders and began suggesting others buy a Tesla Model Y or Zeekr 001.

The report said that for traditional car companies, the transition to electric and smart cars needs to avoid being slow to move, and you can't seem to find a slower-moving car than the Mustang Mach-E.
If you wish to learn more, you can copy the original Chinese text into Google Translate.

Original Chinese version: https://mp.weixin.qq.com/s/qQczwg6zupaZxK8gXL8ofQ

Google Translate at: https://translate.google.com/

Further Reading is a new section of CnEVPost that aims to share good articles we see that are worth reading.

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