Industry dynamics

Nio ramps up marketing of 100 kWh battery packs

Publishtime:2019/08/16 Views:13

For Nio, getting existing customers to upgrade their 70 kWh packs to 100 kWh is an important source of additional revenue besides selling cars. Now, the company is stepping up its efforts in this regard.

Nio has scheduled eight online live events from August 23 through the end of the month to ramp up its promotion of the 100 kWh pack.

With the 100 kWh pack, the Nio EC6, ES6 and ES8 will have NEDC ranges of 615 km, 610 km and 580 km, respectively, according to a preview of the events released by the company on Monday.

In addition to the above permanent upgrade plan, Nio also offers a flexible upgrade plan.

Customers with 70 kWh batteries can choose either the RMB 7,980/year or RMB 880/month non-permanent upgrade plan.

Owners of the Nio ES8 Premium can enjoy 40 percent off for options other than the Baas permanent upgrade.

Nio said at the time that all battery swap stations would offer 100 kWh packs, but that the number of packs would be smaller when the company first started deploying them.

NIO delays 100kWh battery flexible upgrade service by two months, says demand exceeds expectations