Industry dynamics

Xpeng says P5 gets over 5,000 orders in 7 hours after opening for pre-sale

Publishtime:1970-01-01 08:00:00 Views:30

Xpeng Motors' less expensive sedan, the P5, has received more than 5,000 orders in seven hours after opening for pre-sale, the company said Saturday.

Xpeng announced earlier today at the Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show in Shenzhen that the P5 was available for pre-sale and announced its price range of 160,000 yuan ($24,700) to 230,000 yuan.

On Saturday evening, Xpeng announced the preliminary order numbers and said 70 percent of those who pre-ordered opted for the LiDAR-equipped model.

(Photo source: Xpeng)

Xpeng debuted a new naming scheme for the P5 model, with P representing the model's highest intelligence rating, followed by E and G. The numbers in the names of the different models represent their NEDC range.

The P series offers 550km and 600km NEDC range options, while the E series and G series both offer 460km and 550km range options.

Xpeng previously boasted that the P5 is the world's first LiDAR-equipped model, but it is worth noting that only the P series is equipped with this component, while the E series and G series models are not equipped with LiDAR.

It is worth noting that the number of orders announced by Xpeng should refer to the number of users who have paid a small intention deposit.

The company is accepting an RMB 5,000 deposit, which can be refunded at any time, and users can change the configurations at any time during the pre-sale period.

If a user participates in the pre-sale, then their RMB 5,000 intent payment can be credited against RMB 10,000 of the purchase price of the vehicle.

Xpeng also offers these customers other benefits, including "free lifetime charging " and priority delivery.

(Photo source: Xpeng website)

Xpeng did not specify whether there is a limit to the amount of free charging, but it announced Monday that it will reduce the 3,000 kilowatt hours per year it offers to customers to 1,000 kilowatt hours per year, effective Aug. 1.

The number of orders announced by Xpeng is more of a publicity trick, which has been used frequently by Chinese smartphone makers before.

When new smartphones are launched, smartphone makers typically allow users to pay a refundable RMB 100 to pre-order and boast that their models have received millions of pre-orders within hours to attract more people to buy them.

(Photo source: Xpeng website)