Shanghai August 22nd, 2017 ZXZC-Sales volume of Dongfeng Yulon decreases 60% year-on-year in the first half of year, forcing it to start a reform.
The reform will starts on products. As the first product of Luxgen“510”plan, U5 SUV will be launched at the middle of October this year. Dongfeng Yulon also plans to launch ten new models in the next five years.
It’s known that U5 will target at customers born in 1990s. The selling price is set at RMB 80,000 to 120,000, competing with Trumpchi GS3, Roewe RX3, Emgrand GS and MG ZS.
Dongfeng Yulon also promotes a “quality doubling” plan to lift product qualities afterwards. It will give face-to-face responses to auto problems, strengthening customers’confidence on the brand.
According to“510”plan, Dongfeng Yulon will have eight alternative energy vehicle models in the future, and PHEV models will be the main force models by 2019. U5 BEV –the first alternative energy model in mass production under Luxgen brand- will be launched in the next year with range exceeding 300km.
Dongfeng and Yulon will continue to invest RMB 2b to support the development of Luxgen this year. The two sides will further cooperate to share resources. The new U6 has equipped with PSA engines, while U5 equips with CVT from Dongfeng Ni.