Industry dynamics

Xpeng wants to do something different with its P7 Wing edition, and now it has a copycat

Publishtime:1970-01-01 08:00:00 Views:24

The P7 Wing edition, unveiled by Chinese electric car company Xpeng Motors at the Guangzhou auto show last November, is a welcome daring attempt to bring the scissor doors previously reserved for supercars to a civilian car.

Coveting the popularity of the model, the R brand, a high-end full-electric vehicle marque of SAIC Motor, also unveiled an imitator at the Shanghai auto show, even in the same color.

The R brand presented a car called ER6, which is equipped with scissor doors like the P7 Wing edition. Only its doors need to be opened and closed manually, while the Xpeng uses electric doors and has an obstacle avoidance function.

There is also a big difference in price between the two, with the P7 Wing edition priced at RMB 366,900 ($56,500) - RMB 409,900 after subsidies and the ER6 at half the price - RMB 162,800 - 208,000.

(The R brand ER6.)

(The R brand ER6.)

(Xpeng P7 Wing edition)

However, the R brand doesn't seem to have any intention to sell this model, as its official website is not yet showing the model's introduction or order link.

In contrast, Xpeng has already started delivering the P7 sedan with scissor-style front doors, about five months after the model's debut.

Xpeng Chairman and CEO He Xiaopeng has said that Xpeng wants to play something different with smart cars to satisfy the maverick consumer.

The first owners of the P7 Wing edition include short video creators, car and tech enthusiasts, mainly aged 20-45, most of whom chose the super-shiny green color. According to Xpeng.

But following trends doesn't necessarily seem to be exclusive to young people, as the oldest of those who pre-ordered the P7 Wing edition was 66 years old, according to Xpeng.

Compared to the regular P7 version, the P7 Wing edition is mainly equipped with scissor doors in the front and a cooler way to open the doors. The model is available in three colors: Super Flash Green, Sky Grey and Sun Red.

The P7 Wing edition has a total power of 316kW and peak torque of 655Nm from the front and rear motors, and a NEDC range of 562km. Its rear-wheel drive version has a NEDC range of 670km.