Shanghai, May 31, ZXZC - Today, auto enterprises are fighting in the SUV market. With coming of the boom season of auto market, a number of auto enterprises like Changan Ford and Great Wall have resorted to "official markdown" in order to grab the opportunity, especially Changan Kuga and Haval H6, whose sales decreased in April.

Changan Kuga

Since the second quarter of this year, Changan Ford took the lead in cutting down the official price. In early April, Changan Ford Kuga began cut their prices, with the range from 5,000 to 18,000 yuan.

However, sales of Kuga still dropped in April despite of the "official markdown". It sold only 1,879 vehicles in April, a year-on-year decrease of 73.7%.

Haval series

With the increasingly fierce competition in the market this year, Great Wall, as the leader of SUV, also feels a sense of crisis. At the end of March, Great Wall distributed 1 billion yuan to those consumers who bought models of Haval series.

One billion yuan is not a small number for Great Wall, whose sales was only 2.84 billion yuan in 2015. They clearly felt the pressure from competitors, so they resorted to big red packets intended to strengthen the market share. According to NPCA(National Passenger Cars Association), the sales of Haval series was 62,120 vehicles in April, a year-on-year decrease of 7.3%.

Changan Oushang

Sales of Oushang in April fell 27.61% compared to the previous year. Prices of Oushang CX70 was all cut by 8,000 yuan, some even by 10,000 yuan. According to NPCA, sales of Changan in April was only 44,646 vehicles, a year-on-year slump of 49.6%.

Baojun 560

Baojun 560 announced its highest official markdown is 7,000 yuan in May. The deadline of the sales is May 31, 2017. According to NPCA, sales of Baojun 560 was 10,019 vehicles, a decrease of 59.9% compared to the previous year.

While these models have cut down their prices, some models still sell well despite of their increased price such as Teramont, Avancier, and UR-V.