Industry dynamics

Volkswagen, Audi modify logo to remind people of social distancing

Publishtime:1970-01-01 08:00:00 Views:42

With the spread of the new coronavirus epidemic in overseas regions, Europe and North America have become more severe regions.

However, although the number of confirmed cases continues to rise, the protection awareness of people in some countries and regions has also grown, and they still do not pay attention to protective measures such as isolation.

Volkswagen and Audi in Germany started their own actions. Volkswagen and Audi will temporarily modify their brand logos to remind people to keep their distance and call on society to take effective protective measures such as isolation.

Specifically, the "V" and "W" parts of the Volkswagen logo are separated by extending the upper and lower distances and become two independent parts. The four circles of the Audi logo become four independent circles, which do not overlap.

Both vehicle logos imply that people must maintain a certain distance and take measures such as social isolation.

Previously, governments and health organizations in various countries have stated that maintaining a 6-foot (approximately 1.8-meter) contact distance between people will help prevent the spread of the new coronavirus, and this change in the Volkswagen and Audi logos is a vivid expression of Keep the distance.

As a labor-intensive and global representative company, car companies attach great importance to the safety and operational risks of employees within the company at the outbreak of the epidemic.

As early as mid-month, Volkswagen CEO Herbert Deis said: "Most of our plants will be closed for two weeks, and in some regions, the plant will be closed for three weeks.

These measures are likely to continue. The spread of the virus will not stop in the coming weeks. Therefore, we need to be prepared for this, and we may face this threat for a long time until we get an effective drug or vaccine. "

The Volkswagen Group has a large number of model brands, including Volkswagen, Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, Seat, and Skoda. The factories scattered throughout Europe have gradually closed due to the impact of the epidemic.