Industry dynamics

Tianjin FAW abandons Xiali for self-rescue

Publishtime:1970-01-01 08:00:00 Views:44

Tianjin FAW abandons Xiali for self-rescue

Shanghai May 9th, 2017 ZXZC-Finally, Tianjin FAW released its new plan by launching new models, trying to fight out of the worsening sales performance and throw out Xiali, which is always in deficit.

According to plan, more than 10 models based on three platforms will be launched in the future four years. It’s remarkable that Tianjin FAW will focus on Junpai brand this time, while Xiali brand will take a back seat.

Statistic data shows that Tianjin FAW has a production volume of 36,368 units in 2016, decreasing 41.5% year-on-year in 2016. The total sales volume reaches 36,783 units, decreasing 43.3% on the basis of 64,868 units.

In fact, Xiali’s classic model N3 started its production suspension on December, 2015. However, the sales volume in December, 2016 was zero, casting shadows on Xiali’s fate.

According to the new plan, Junpai brand will form three major platforms including Toyota NBC+, A-class and alternative energy, covering vehicles from six series and three engines including 10TD, 12TD and 15TD, as well as 6MT and 7DCT 2-speed gearbox products. Junpai will also forge a specified factory and platform for the simultaneous R&D of gasoline version and electric version vehicles. It’s said by insiders that the resource concentration will provide new supporting point and engines for Junpai’s high growth.

It’s expected that Junpai will become a mainstream family-used vehicle brand in 2017-2020, by way of new vehicles’ launch, technological upgrade, quality lifting and sales reform.