Beijing (ZXZC)- Chinese automaker Dongfeng Motor has officially launched its new energy vehicle (NEV) brands, VOYAH and MHERO, in Lebanon, the company recently disclosed via its WeChat account. The launch marks a significant step in Dongfeng Motor's international expansion into the Middle Eastern market.

Photo credit: Dongfeng Motor

The launch was made possible through a partnership with MONZA, a Beirut-based company that began discussions with Dongfeng Motor at the end of 2023. By June of this year, the two parties had signed an official licensing agreement, making MONZA the authorized dealer for the premium NEV brand VOYAH and luxury electric off-roader brand MHERO in Lebanon. The exclusive showroom for these brands, now in trial operation, has been fully equipped to showcase the premium image of Dongfeng's high-end brands.

Photo credit: Dongfeng Motor

Starting in July, pre-launch activities kicked off, targeting the brands' upscale customer base. MONZA collaborated with the local luxury community group, Faqra Club, to host static vehicle displays and dynamic test drive events, attracting attention from local and regional visitors. These activities aim to highlight VOYAH and MHERO’s strengths and build consumer trust.

The official launch of the VOYAH and MHERO brands is scheduled for later this month, with over 80 confirmed orders already in place. With their cutting-edge technology, exceptional quality, and unique positioning, the two NEV brands are set to establish a strong foothold in Lebanon’s automotive market, solidifying the presence of Chinese premium NEV brands in the region.