The "National Auto" Red Banner Will Launch 8 New Models This Year
Official of China First Automobile Group (Chinese FAW) recently said in an interview, the "national auto" Red Banner will launch 8 new models by 2020, including Red Banner H7, Red Banner H5 and Red Banner SUV, fully meet the needs for the Red Banner products of all kinds of consumers.
General manager of Chinese FAW branch Han Xinliang said, during the " 13th Five-Year" period, Red Banner will usher in the outbreak of product line. This year, the facelift H7 will be launched in the middle of the year. Red Banner H5,which is positioned in B-level will come to the market before the end of the year, a large-scale luxury SUV will also to be launched during the period, so that the group is making efforts to promote the Red Banner brand into the young and personal market.
According to reports, by 2020, a total of 8 product lines will meet with consumers, including B-level SUV, C-level SUV, electric vehicles, as well as high-end business car series.
Xu Ping, the party secretary and chairman of China FAW said: "The Red Banner is our 'gold signs'." Looking back on the development of the Red Banner, although the hardships and trials, one thing is always the same, that is the insistence on independent innovation."At the end of last year, in order to provide a strong support for the bigger and stronger brand and market , China FAW set up branch and focused on increasing research efforts, living up to the trust and hope of national people.
Red Banner brand is well-known in our country, it has been far beyond the meaning of a car brand. In August 1958, in order to use the domestic luxury cars in the 10th anniversary celebration of founding Republic, the central government commanded tasks of domestic luxury cars manufacture to the FAW. This car was officially named as "Red Banner", using the logo of Chairman Mao's calligraphy.