Lesports and Goldenport Enterprises signed an official agreement aimed at accelerating the coming of the big consumption age for motor sports in Golden Motor Park,Beijing on March 7th.By integrating both online and offline resources ,the two companies will boost all-round cooperation covering areas of IP operations and promotions,motor racing trainings,GT China Championship,membership system and brands marketing. The Goldenport Holdings Limited CEO Ye Mingqin and the Lesports founder and CEO Lei Zhenjian attended the starting ceremony.

In 2016, China’s auto production and sales reached record high of 28.119 million(up14.5%) and 28.028 milion (up13.7%) respectively ,accoriding to the China Association of Automobile Manufacturers (CAAM). In recent years, top global motor racings like F1、WEC、WTCC、Formula E begun to set their foot in China the world’s largest auto market. It’s believed that the global motor sports could reached a scale of 5.6 billion USD.

The development of motor sports in China has long been limited by domestic vehicle culture and traditional media channel. For now, the comprehensive strategic cooperation between Lesports and Goldenport, which symbolizes the china motor sports industry’s embracement with the Internet, enjoys the advantages of the large auto market and the 5 trillion policy dividend in PE industry.

”Lesports served as the largest online access for fans pioneers in vertical content arena and Goldenport has been working offline in motor sports for 16 years, the collaboration could a perfect marriage of online and offline media. In future ,we will make motor sports become the drive for sports consumption.”Ye Mingyue said.
   Lei Zhenjian pointed out that motor racing has mature business pattern and the industrial radiant power is incomparable. Under the internet context, the two will provide more vertical and professional products and services for fans.

Goldenport has accumulated rich high quality resources with years’ working in the motor sports industry. It forms a motor sports culture and innovation cluster district in which Goldenport Mortor Park locates ,offering the vehicle sports ,culture ,entertainments,trade and services. Meanwhile, Goldenport held the top supercars race-GT China Championship in 2016.