Shanghai Feb 7th ZXZC-the reporter learned from relevant channels that in 2017 the sales target of Kayi brand is 100 thousand units. For the existing product spectrum of Kayi, such a goal is extremely challenging.

At present, product layout of Kayi brand is still in the process of promoting, market segment coverage is limited. The vehicles for sale are the entry-level sedan C3/C3R, small-scale SUV Kayi X3 and seven seats SUV Kayi V3, market feedback of the three models is good. The car sales more than 3 thousand units and the average monthly sales of two SUV are also around three thousand or four thousand units.
In July 2016, Kayi C3/C3R sold 1205 cars, Kayi X3 and Kayi V3 also achieved 3744 units. And then, with dealer network improvement, the market performance of X3 and V3 further accelerated.
It is understood that at the end of June 2016, the first-level dealers outlets of Kayi exceeded 200, which is "one generation exclusive market”, there is still much room for improvement.
Public data shows that Kayi brand was founded in 2014, whose predecessor is Chery "Jiangbei project" and the start-up capital was 2 billion Yuan. In the avant-garde play of "Crowdsourcing", Kayi characterized by youth in the following three products’ listing briefing and won a lot of recognition.

Next, Kayi will implement the "5+1" product layout and gradually introduce SUV models Kayi X5、X7, the first "Crowdsourcing models" also will achieve volume production and to be listed in 2018.