Industry dynamics

SAIC Commercial Vehicles Layout: Reorganization of Joint Venture with IVECO

Publishtime:1970-01-01 08:00:00 Views:32

SAIC Commercial Vehicles Layout: Reorganization of Joint Venture with IVECO

SAIC will extensively adjust its layout of the commercial vehicles.

It’s known that SAIC and IVECO will reorganize their joint ventures in China.

Industry think that a series of adjustments of commercial vehicles business reflect the determination of SAIC to strengthen the large commercial vehicles.

Corporate Layout of SAIC Hongyan and Yuejin

In the recent business annual meeting of SAIC Hongyan, Lan Qingsong ,vice President of SAIC spoke bluntly: " this year the market share of SAIC Hongyan is only 2.1%, this is not an outstanding performance, SAIC Hongyan must speed up the development."

On this background, SAIC Hongyan has also formulated the goal of making the market share reach 3.7% and the sales reach 28000 units, at the same time, making a profit.

In addition, for Yuejin, incorporated in the commercial vehicles business system under the unified leadership of SAIC also help SAIC unify the layout, accelerate the resource integration and take scale effect.

"In the future, Yuejin and SAIC Chase will share and integrate resources, the key direction will be technology center, marketing channel and so on. " The relevant person of SAIC Chase said.

On December 21, the dealers also attended the annual meeting of SAIC Chase, making investment promotion work jointly. This will not only help develop the automobile sales and service work, but also reduce the burden of the enterprises and the dealers, after all, the scale of commercial vehicles is not big, and the profit cannot match passenger cars. "

"The Large Commercial Vehicles " Pull Sales Promotion

In fact, both holding SAIC Hongyan and integrating Yuejin all reflect the determination of SAIC to strengthen commercial vehicles.

Lan Qingsong said, " integration of Yuejin and investment in Hongyan are very important to the “13th Five Year Plan” of SAIC. The reorganization will help SAIC complete the commercial vehicle product lines, promote the integration of resources, obtain the efficiencies of scale, promote the realization of business goals of commercial vehicles in 2020."

According to the “13th Five Year Plan” of SAIC, the sales of commercial vehicles have to achieve 200000 units. This is clearly a great challenge.

However, after adjustments, the brand planning and product structure of SAIC’s commercial vehicle will be more clear, and the related business is no longer subjected to the constraint of the joint ventures, the overall strength of SAIC’s commercial vehicle business will realize the overall ascension.